This chic 130-room hotel, which sits slightly removed from the frenzy of 42nd Street, assumes a natty downtown vibe. Contemporary décor, a down-to-earth staff, and a restaurant and bar helmed by an award-winning chef are enough to place LUMA as a frontrunner among Times Square hotels.
Slipped between two pre-war buildings and within earshot of Times Square and Bryant Park, this hotel has the best of both worlds when it comes to location. Not only is it removed from the rowdiness and crowds of the busiest part of the Theatre District, but it’s a quick walk to beautiful Bryant Park. Tons of shops, bars, and eateries are nearby as well as a Whole Foods, and Grace Plaza – an oasis with a bevy of spots to sit, read, and socialise – is just across the street.
Get to Macy’s, the Empire State Building and Rockefeller Center in about 10 minutes. And if you want to travel around town, you’ll find 17 subway lines between the Times Square and Bryant Park train stations, both less than five minutes away.
Style & character
The drama begins outside with an all-glass curtain wall façade. Step inside to a clean, modern aesthetic characterised by an illuminated lobby complete with colour-changing LED lighting. The bar-cum-reception is a cleverly designed space thanks to Cass Calder Smith and team at CCS Architecture. It’s furnished with two small desks manned by the front office team, lounge seating alongside the lifts, a comfortable bar, and high-top tables with a street view for people watching.
Meanwhile, the restaurant lies behind a glass wall toward the rear of the room. Chic, contemporary details persist throughout the rest of the building. And with only six rooms per floor, you’ll feel the boutique hotel experience for sure.
Service & facilities
A down-to-earth staff make for a pleasant stay away from home. Count on greetings, smiles, and an all-around pleasant mood.
Although the hotel lacks a fitness centre, guests can request free passes to BLINK Fitness Monday through Saturday and the gym is two minutes away at 5 Bryant Park. Complimentary gym kits can also be delivered to rooms upon request. A lobby bar and restaurant are ideal for a meal or mingling when you’re too pooped to venture out.
The hotel offers a daily glass of Ortzi’s signature red or white Sangria between 5 and 6pm, room service, dry cleaning, and digital versions of The Wall Street Journal and The New York Times.
- Room service
With amenities like Frette bed linens and robes, ETRO bath and body products, super-speedy Wi-Fi, Smart televisions, plenty of USB ports, electronic control sheer and blackout shades, in-room Nespresso machines, stocked minibars, and turndown service, it’s unlikely that you’ll want for much of anything. Some rooms boast L-shaped sofa beds and stunning views of the city to boot.
What’s more, the hotel is eco-friendly – room flooring is made from recycled auto tyres. Depending on the room location, you might even sneak a peek at the famed ‘ball’ that drops every New Year’s Eve.
Food & drink
Renowned Chef Jose Garces and his crew deliver creative Basque-inspired cuisine for breakfast, lunch, dinner, and weekend brunch at Ortzi. The well-rounded menu is mostly small plates or tapas, and the modest portions are meant to be shared. Choose from colourful dishes like silky hamachi crudo with saffron emulsion, a perfectly prepared sea trout with parsley and lemon, and fresh fava bean salad. For abundant appetites, Ortzi prepares a 24-ounce dry-aged bone-in ribeye with green chile and potato, as well as a chef’s tasting menu for $75 (£57) per person.
A pre-theatre menu is available from 5pm until 7pm for the Broadway crowd. A good variety of Spanish and French wines as well as house cocktails, beer, cider, and sherry, and several virgin concoctions complete the beverage lineup.
Though the breakfast menu at Ortzi is limited, it’s just as delicious as dinner. While you can expect pancakes and typical egg dishes, the Benedicto (Choriso, Swiss chard, poached egg, espellette hollandaise, and potato hash) is a unique nod to eggs Benedict and worth trying.
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